From Launch to Legacy: Lessons from a Patient Engagement Program That Delivered for 10+ Years

What does it take for a patient engagement program to deliver value long after launch?

In Episode 3 of Evidence for Change, Senior Patient Engagement Strategist Peter Said joins Jonny Duder, CEO of Atlantis Health, and host Charles Beasley to share lessons from more than a decade of experience with the SmartSight patient support program.

Together, they explore how patient engagement programs can move from short-term initiatives to long-term sources of support, evidence, and impact.
The conversation offers practical insight into what keeps programs relevant as patient needs, care delivery, and expectations evolve.

Topics covered include:
•    Why some programs succeed or fail
•    Applying behavioral science in practice
•    Value of patient co-design
•    Measuring outcomes and impact
•    Engaging clinicians as partners
•    Building credibility through publication
•    Evolving to keep programs relevant

For patient engagement, medical affairs, commercial, patient support, and market access leaders looking to design and sustain programs that deliver meaningful real-world impact.

See all episodes here