Evidence for Change Podcast
About the podcast
Evidence for Change is a podcast for Patient Engagement professionals and commercial teams in the pharma industry who are tackling real-world challenges in designing, delivering and optimizing initiatives to improve the patient journey.
Each episode explores common barriers—from treatment initiation and adherence to digital innovation and scaling globally—through the lens of patient insight and behavioral science expertise. Through conversations with industry leaders, we share practical examples and evidence-led perspectives to provide clear, actionable guidance to help improve patient outcomes, and in turn support brand objectives.
Episode 1: The Adherence Evidence We Know — and the System & Pharma Change We Need
Despite decades of evidence, medication nonadherence remains a challenge in healthcare. In this first episode of the Evidence for Change Podcast, we explore what 20+ years of adherence evidence has taught us.
We discuss why traditional approaches often fall short but also where behavioral science makes a practical difference in the design of effective pharma-sponsored adherence support with real‑world examples showing improved patient outcomes.