Skip to content
Contact us
Banner (1)

Episode 1: The Adherence Evidence We Know — and the System & Pharma Change We Need

Despite decades of evidence, non‑adherence to medicines remains a challenge in healthcare. But why?

In this first episode of the Evidence for Change Podcast,  Jonny Duder (CEO, Atlantis Health) is joined by Professor John Weinman, Emeritus Professor of Psychology Applied to Medicines at King’s College London, and Charles Beasley, a clinical research professional, to explore what 20+ years of adherence evidence has taught us.

We discuss why traditional approaches often fall short but also where behavioral science makes a practical difference in the design of effective adherence support with real‑world examples.

Key topics discussed: 

  • Why nonadherence has remained stubbornly high despite decades of evidence
  • How beliefs, emotions, and motivation shape treatment behavior
  • Why healthcare and life sciences organizations may struggle to implement behavioral science at scale

  • Examples where behavior‑led approaches have successfully improved outcomes

 
Find all episodes here

Professor John Weinman, Emeritus Professor of Psychology Applied to Medicines, King’s College London.
John has spent more than three decades researching patient behavior, self‑management, and treatment adherence, and has worked extensively at the intersection of behavioral science and real‑world healthcare practice.

Jonny Duder, CEO, Atlantis Health.
Jonny has over two decades of experience designing patient engagement strategies grounded in behavioral science for pharmaceutical and healthcare organizations globally. 

Charles Beasley
Clinical research professional with over 12 years’ experience translating scientific ideas into clinical research and real‑world application.

All examples and studies discussed in this episode are based on publicly available, peer‑reviewed research. The views expressed are those of the speakers in their personal and professional capacities and do not represent the views of any current or former employer. No confidential or proprietary information is shared.  

Publication references:  

Editorial: The continuing challenge of medication adherence

Frontiers | The TUITEK® patient support program improved caregiver-related behaviors on growth hormone treatment adherence

Impact of Participation in the Adalimumab (Humira) Patient Support Program on Rheumatoid Arthritis Treatment Course: Results from the PASSION Study | Rheumatology and Therapy | Springer Nature Link 

Patient Support Program Increased Medication Adherence with Lower Total Health Care Costs Despite Increased Drug Spending | Journal of Managed Care & Specialty Pharmacy 

Also available to follow on YouTube or Spotify