Global Patient Engagement Solutions: Getting It Right from Strategy to Reality

In Episode 2 of the Evidence for Change Podcast, Matt Kowal, Head of Strategy and Commercial Operations at Chiesi USA, joins Jonny Duder, CEO of Atlantis Health, to explore what it takes to turn global patient engagement strategy into effective local delivery.

Drawing on experience across biotech and pharma, they discuss how successful global programs are built on strong internal sponsorship, organizational commitment, and behavioral science-informed design, then adapted locally to support implementation at scale.

They also examine the importance of measuring and publishing outcomes, and the growing role of AI-enabled personalization in global patient engagement.

Topics covered include:

• What it takes to secure the internal sponsorship and organizational commitment needed for global patient engagement

• Why behavioral science-informed design creates a stronger foundation for programs intended to scale across markets

• How global strategy and local adaptation can work together to enable effective implementation

• The value of measuring and publishing outcomes to strengthen delivery and long-term impact

• The role of AI-enabled personalization in global patient engagement

This episode is for pharma patient engagement leaders looking for a practical perspective on how to design and implement global patient engagement programs in real-world settings.

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